"We [with Cisco Adler] came back to the concept that our music, our lifestyle, and what we stood for was dope. So whoever the show brought to the music, they would stick. It was a way to bring people to the music, and I'm still doing that."

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Johnny Rivers...returned to L.A. to accept a lucrative offer from Elmer Valentine to open at his lavish new nightclub based upon the popular European discotheque concept. Johnny Rivers at the Whisky A Go-Go turned Hollywood upside down. His first Imperial album, "Johnny Rivers At The Whisky A Go-Go," (produced by Lou Adler) was high in the charts for 45 weeks in 1964.

— Glenn A. Baker